It may be an easier option to blame big business for vast levels of carbon emissions but if one were to delve deeper into the world of the internet, then it would look like the customers are contributing to a chunk of the energy consumption. The customer wants easy and speedy access to different websites and this demand puts a lot of pressure on the companies that operate data centers. Data centers therefore run at full energy levels whether they need to or not.
Looking at the numbers associated with operating at such full throttle levels, data centers end up wasting around 90% of the energy that they draw. One of the ways in which industry can combat this massive energy consumption is to switch from on premises servers to the cloud.
The cloud can help massively and this is apparent when one looks at the figures associated with Google which uses a mere .01% of global energy to fuel its massive operations.
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