Reducing data center power consumption seems to be the common theme throughout 2012 predictions by press, analysts and bloggers on those trends and advancements that will have the greatest impact on the data center, and budgets, in the year head. It’s said that a big focus of the data center investment in 2012 will be on new technologies and design concepts to help save power. Data center power consumption from servers, storage, communications, cooling, and power distribution equipment account for between 1.7 percent and 2.2 percent of total electricity use in the United States – and the amount of power consumed by data centers in the U.S. and around the world continues to grow – though it’s worth pointing out, not as fast as previously estimated.
2012 will see the continued adoption of virtualization, cloud technology, more power-efficient server and equipment, and better, more efficient cooling practices like ambient air and other green-based, power-saving approaches including solar energy. We know that data centers that have been designed to address power consumption factors from the beginning have the greatest impact on the cost of running a data center. In 2012 data center operators and tenants will be quick to tout the environmental and bottom-line benefits of lower power consumption. This marketing tactic will be widespread, aggressive and frequent – but be weary. As we’ve seen with Facebook, many boast their environmentally friendly practices, but then turn out to have fossil fuel ghosts in their closets.
Reducing power consumption helps lower a company’s carbon footprint, but the importance of “being green,” and marketing “green” seems to be in lock-step with the size of a company. Take for example large global enterprises like Google – which is said to use 0.8 percent of the world’s data center power consumption in its own data center. Having a green-friendly message is very important to Google and its public image. It’s less important for SMBs who rarely market a green message.
Large, Global 2000 companies want a data center provider that meets their corporate goals. Next Generation Data (NGD) Europe showed its commitment to green data center practices in 2010 by being a true trailblazer and the first in Europe to get all of its energy from renewable source – 100% renewable. The 750,000 square foot, carrier-neutral, Wales facility connects directly to the super grid via its own substation, ensuring a massive 180 MVA of resilient power supply.
For NGD, finding ways to remove heat and save energy is a top priority for the company and its tenants (large, global companies). Some of our eco-friendly offerings include: free cooling; BREEAM rating of “Very Good;” energy-efficient lighting with PIRs; energy star equipment throughout the facility; and an aggressive waste recycling program. We’ll continue our focus on being green and offering a world-class, data center facility in 2012 and beyond.